Custom Game Design Company & Interactive Simulation
Welcome to Associative. We are a software development firm headquartered in Pune, Maharashtra, India, dedicated to building immersive digital worlds. Established on February 1, 2021, our team of innovators and creative problem-solvers works passionately to transform visionary concepts into playable realities.
As a specialized custom game design company, we understand that great games require a blend of artistic vision and robust engineering. We guide businesses through the complexities of the digital landscape, creating comprehensive gaming solutions that drive engagement and market leadership.
Our Game Development Expertise
Associative offers a one-stop-shop for businesses seeking to innovate in the entertainment sector. We do not just build games; we engineer experiences using the industry's most powerful tools.
Advanced Game Engines
We possess deep expertise in the leading engines required for high-fidelity custom game design:
- Unreal Engine 5: For photorealistic graphics and next-gen immersive experiences.
- Unity: The industry standard for versatile cross-platform mobile and PC games.
- Godot & CryEngine: Open-source and specialized engines for unique project requirements.
AR, VR & Simulation
We push the boundaries of reality by developing for the latest hardware:
- AR/VR Development: Creating apps for Apple Vision Pro, Meta Quest, ARKit, and ARCore.
- Professional Simulation: utilizing CARLA for autonomous vehicle testing and industrial simulations.
Cloud Gaming & Web3 Integration
Modern gaming often extends beyond the console. We cover the full product lifecycle:
- Cloud Gaming Platforms: We build high-performance platforms and CMS solutions to stream gaming content.
- Blockchain & Web3: We navigate the decentralized future with expertise in Smart Contracts (Solidity), NFTs, and Play-to-Earn ecosystems on Ethereum, Solana, and Polygon.
Innovation: NexusReal
Associative is at the forefront of R&D with our flagship project, NexusReal. This platform bridges digital intelligence and physical reality, allowing us to integrate:
- Interactive AI Avatars: Characters with real-time lip-syncing and communication via LLMs.
- Realistic Human Cloning: Using Neural Radiance Fields (NeRFs) and Gaussian Splatting for hyper-realistic character assets.
Why Choose Associative?
We operate with unyielding transparency and regulatory compliance. Associative is formally registered with the Registrar of Firms (ROF), Pune.
100% IP Ownership & Privacy
In the competitive game industry, your unique mechanics and assets are your most valuable property.
- 100% Ownership: Upon project completion and final payment, you receive full ownership of the source code and IP. We retain no rights to your work.
- Strict NDAs: We adhere to rigorous non-disclosure agreements.
- No Portfolio: We do not share client projects or maintain a public portfolio, ensuring your game remains a surprise to the market until you are ready to launch.
Operational Excellence
- Work Schedule: We operate Monday through Saturday.
- Transparent Billing: We operate strictly on a time-and-materials basis. Invoices are submitted daily, weekly, or on a milestone basis.
- Flexible Engagement: We offer variable engagement models ranging from a minimum of 3 hours to a maximum of 9 hours per day.
Contact Us
Ready to build the next big hit with a trusted custom game design company? Contact Associative today to bring your vision to life.
Associative Address: Khandve Complex, Yojana Nagar, Lohegaon - Wagholi Road, Lohegaon, Pune, Maharashtra, India – 411047 Phone/WhatsApp: +91 9028850524 Email: info@associative.in Website:https://associative.inOffice Hours: 10:00 AM to 8:00 PM



