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ADAS Development (Automotive) & Autonomous Vehicle Solutions

Welcome to Associative. We are a premier software development firm headquartered in Pune, Maharashtra, India, dedicated to transforming visionary automotive concepts into road-ready realities. Established in 2021, we combine deep technical expertise with a passion for innovation to help manufacturers and Tier-1 suppliers navigate the complexities of Advanced Driver Assistance Systems (ADAS).

Driving the Future of Mobility

As the automotive industry shifts toward autonomy, the demand for robust, safe, and intelligent software is unprecedented. At Associative, we provide the specialized engineering talent required to build next-generation ADAS features.

We operate with unyielding transparency and are formally registered with the Registrar of Firms (ROF), Pune. Our mission is to guide automotive businesses through the digital landscape with solutions that drive safety, efficiency, and market leadership.

Our Core Competencies in ADAS Development

We offer a comprehensive suite of services tailored to the automotive sector, leveraging our expertise in AI, simulation, and high-performance computing.

1. Autonomous Simulation & Synthetic Data

Testing on physical roads is not enough. We build immersive virtual environments to train and validate ADAS algorithms safely.

CARLA Simulation: We utilize CARLA, the open-source simulator for autonomous driving research, to create complex traffic scenarios, weather conditions, and sensor configurations.
Game Engines: Leveraging Unreal Engine 5, Unity, and Godot, we create photorealistic environments for "Digital Twin" simulations.
NexusReal – R&D: Our flagship R&D project, NexusReal, bridges digital intelligence and physical reality. We apply this expertise to create high-fidelity simulations for vehicle testing and industrial visualization.

2. Computer Vision & Perception

We enable vehicles to "see" and understand their surroundings using advanced image recognition and analysis.

Tech Stack: OpenCV, Custom 3D data processing, and Deeplearning4j.
Applications: Lane departure warning, traffic sign recognition, object detection, and pedestrian tracking.

3. AI & Machine Learning for Automotive

Unlock the power of data to make split-second driving decisions.

Core AI: We utilize the Python ecosystem (TensorFlow, PyTorch, Scikit-learn) to build predictive models for driver behavior and path planning.
Generative AI: Integration of Large Language Models (LLMs) for advanced in-cabin voice assistants and intelligent driver support systems.

4. Embedded Systems & IoT Connectivity

We connect the vehicle to the cloud and the world around it.

High-Performance Coding: Expertise in C++, C, Rust, and Go for low-latency, safety-critical embedded software.
IoT Solutions: End-to-end connectivity using AWS IoT, connecting embedded devices to cloud backends for fleet management and telemetry.

Comprehensive Automotive Software Services

Beyond core ADAS development, we support the entire automotive digital ecosystem.

Connected Car Apps: Native mobile application development (Android, iOS) and Cross-Platform solutions (Flutter, React Native) for vehicle control apps, digital keys, and owner portals.
Digital Cockpits & HMIs: High-performance interface development using Qt, C++, and modern web frameworks (React, Vue.js) for infotainment systems.
Blockchain for Supply Chain: Smart contract development (Solidity, Vyper) to track automotive parts provenance and secure vehicle history on the blockchain.

Technology Stack

We utilize a massive landscape of technologies to ensure the right tool is used for every automotive challenge.

Languages: C++, C, Rust, Python, Java, Go, Swift, Kotlin.
Cloud & DevOps: AWS, Google Cloud, Azure, Docker, Kubernetes, and Jenkins for robust CI/CD pipelines essential for Over-the-Air (OTA) updates.
Databases: PostgreSQL for structured telematics data and NoSQL (MongoDB, Redis) for high-speed data ingestion.

Why Choose Associative?

100% Client Ownership & Confidentiality In the competitive automotive industry, your Intellectual Property (IP) is your greatest asset.

Full Ownership: Upon project completion and final payment, you receive 100% ownership of the source code and IP. We retain no rights.
Strict Confidentiality: We adhere to rigorous NDAs. We do not maintain a public portfolio or share client projects, ensuring your innovations remain secret until launch.

Operational Transparency

Time & Materials: We operate strictly on a time-and-materials basis. You only pay for the work performed.
Transparent Billing: Invoices are submitted daily, weekly, or on milestones.
Flexible Engagement: We offer engagement models ranging from 3 to 9 hours per day to match your R&D pace.

Strategic Partnerships

Our technical excellence is validated by our industry standing:

Adobe Bronze Solution Partner
Official Reseller Partner of Strapi

Contact Us

Ready to accelerate your ADAS development projects? Let's discuss how we can bring your vision to life.

Associative Address: Khandve Complex, Yojana Nagar, Lohegaon - Wagholi Road, Lohegaon, Pune, Maharashtra, India – 411047 Phone/WhatsApp: +91 9028850524 Email: info@associative.in Website:https://associative.inOffice Hours: 10:00 AM to 8:00 PM (Monday through Saturday)